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White Paper

Analytics in Sports: The New Science of Winning

By Thomas H. Davenport

About this paper

An entire industry of academic research and practitioner conferences has arisen around sports analytics. However, practitioner-oriented research on how teams in all sports can be successful in applying analytics is sparse. Analytics thought leader Thomas H. Davenport sought to fill in the gaps with a five-month independent research study that included interviews with more than 30 leading sports organizations and several leading vendor organizations in the sports industry, such as companies that do video analysis and companies that monitor athletes with biometric devices. The findings, published in this International Institute for Analytics research report, cover three major areas:
• Analytics in player and game performance.
• Business analytics in sports.
• Player health and injury analysis.

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