Omnichannel excellence in post-pandemic uncertainty

A unique connection between the local scene and the countries of the Visegrad Four on the topic of lead management, personalization and data.

A unique connection between the local scene and the countries of the Visegrad Four on the topic of lead management, personalization, and data.

Take advantage to look beneath the surface of the burning topics they are solving in the Czech Republic, Slovakia, Hungary, and Poland.

Regardless of the industry, we represent the pandemic has taught us that we need to be prepared to adapt the way we’re driving our businesses to rapidly changing circumstances. The are no rules which are static. There’s only one caveat – the situation was in will not last long and change without further notice. This makes our efforts to shape customer relationships even more challenging than ever. In order to overcome this companies need to go above their typical procedural boundaries and silos. Instead, they need to focus on delivering omnichannel excellence to seamlessly shape their marketing, sales, customer care, and others as a single, endless journey.

Enjoy unique on-demand recording discussions that connects the local view and the view of representatives from the countries of Central Europe. Do not miss the panel discussion and the discussion of representatives of important institutions of the Czech Republic, Slovakia, Hungary, and Poland through a live panel discussion.

Central Europe panel discussion topic:

  • The pandemic has moved our customers rapidly towards the digital channels. For many companies, this boosted their digital transformation in an unprecedented way. Is this trend still valid within your organization? Did some people return to their traditional behavioral patterns over time? Do you act on preventing this and how?
  • Lead management: digital engagement means lots of competitive offers at one’s fingertips. Have you experienced increased fragility in new relationships? Did you change your approach to lead nurturing and how?
  • We’re all in data-driven reality but what data should we trust now. Do you consider your pre-pandemic data still relevant?
  • Currently, customer loyalty is even more valuable than it has been before. Has this become an enabler of any new customer care activities you launched?

During the on-demand recording, you’ll learn how can you manage your leads in a world full of highly competitive offers at one’s fingertips. You’ll also learn how to leverage rapidly changing data and turn them into meaningful and hyper-personalized communication.

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Luděk Šafář

Head of Customer Advisory Central Europe, SAS

Ludek works in SAS Institute where he leads Customer Advisory presales team for Central Europe (V4). For more than 15 years he has been working in the IT environment, getting closer and closer to the business challenges of the client. He is now beginning a new mission. His new challenge is to find and meet the expectations of SAS clients to benefit from Data Analytics. His #curiosityforewer goes towards business value of digital transformation, centered around data driven decisions, AI, Big Data and IoT.

Radim Babka

Marketing Automation Consultant, SAS Česká republika a Slovensko

I am a member of the consulting team of SAS Institute CR. I have been working in the field of automation of communication with the customer for more than ten years. I help companies create and run profitable marketing campaigns. My passion is to detect the right moment, choose the best offer and communicate it to the customer in an optimal way. And it is absolutely ideal when it all takes place fully automatically and in real time.

Margus Simson

Chief Digital Officer, Komerční banka

Graduated in Tallinn University of Technology in Estonia in the field of economics. From 2000 to 2006, he worked as the director of the web environment department at SEB Bank. From 2006 to 2009, he served as Director of Electronic Channels at Swedbank. From 2009 to 2013, he held various positions in the field of information technology within Eesti Energia, which is the largest producer and supplier of energy in Estonia. In 2014, he served as Deputy Director of the Estonian Information Systems Authority Riigi infosüsteem Amet. From 2009 to 2017, he worked as an expert in digital strategy and CEO at Ziraff, which has the greatest experience in digital services in Estonia. From 2017 to 2019, he held the position of CDO and Director of Digitization at Luminor Bank. With effect from 14 January 2019, he became a member of the Board of Directors of Komerční banka, Chief Digital Officer.

Shukri Dabaghi

Regional VP Central Eastern Europe, Middle East and Africa (CEMEA)

Shukri Dabaghi, Regional VP Central Eastern Europe, Middle East and Africa (CEMEA), is responsible for leading the company’s rapid growth in the CEMEA region, including Russia, Turkey, CIS countries, and Egypt, to capitalize on the opportunities created by analytics and to continue delivering seamless customer experience and strengthen innovative mind-set. As Regional Vice President, CEMEA Dabaghi focuses on facilitating the company’s continued evolution within the new and emerging markets across the CEMEA region and further strengthening partner relationships to advance the company’s development.


Artemis Foulidou

Head of Mass & Premium Segment, Head of CRM, MKB  


Dániel Kübler

Technology & Data, Nokia


Tomasz Glos

Partner Success Director, PAYBACK Poland