SAS a Leader in 2013 Integrated Marketing Management: Gartner Magic Quadrant  

Once again, SAS is a Leader in Gartner Inc.'s annual Magic Quadrant for Integrated Marketing Management.1 SAS earned its place in the Leaders quadrant for its ability to execute and completeness of vision.

In a recent SAS study, 60 percent of the 1,260 consumers surveyed expect businesses to know what they want and need. Integrating four top-selling customer intelligence products – SAS® Marketing Automation, SAS Marketing Optimization, SAS Real-Time Decision Manager and SAS Digital Marketing – into one solution, SAS Customer Intelligence helps modern marketers manage customer relationships effectively across all channels, create meaningful customer interactions for positive experiences, and make optimal decisions based on big data.

According to Gartner, "Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platform to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives. Emphasis is placed on MPM and process integration across marketing."

"SAS' placement in the Leader's quadrant validates yet again the value we bring to our customers," said Wilson Raj, Global Customer Intelligence Director for SAS. "SAS' vision is to provide an easy way for marketers to make the best decision for every customer interaction, to help them provide highly desired and differentiated customer experiences – a necessity for today's digitally empowered customer."

SAS, also recognized by Gartner as a leader in CRM multichannel campaign management 2 and marketing resource management 3, has the most comprehensive suite of integrated enterprise marketing solutions available on the market today. SAS' comprehensive integrated marketing management platform also includes SAS Adaptive Customer Experience, SAS Marketing Operations Management and SAS Intelligent Advertising for Publishers.

  1 Gartner, Inc., Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 31, 2013. 

  2 Gartner, Inc., Magic Quadrant for CRM Multichannel CampaignManagement, Adam Sarner, Julie Hopkins May 30, 2013. 

  3 Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2013.

O společnosti SAS

Společnost SAS Institute je celosvětovým předním dodavatelem řešení a služeb pro Business Analytics, Business Intelligence a Big Data. Jedná se o největší soukromě vlastněnou softwarovou společnost na světě, její stabilita a síla jsou podloženy trvalým nárůstem výnosů od založení v roce 1976, tedy po dobu více než 35 let. Přes 20 % z obratu společnosti investuje SAS každoročně do výzkumu a vývoje produktů. Výsledkem jsou moderní a inovativní řešení, která pomáhají celosvětově více jak 70 000 společnostem zlepšit výkon a vytvářet větší hodnotu díky realizaci lepších a rychlejších rozhodnutí. SAS dává zákazníkům THE POWER TO KNOW®.

V České republice vstoupila společnost SAS na trh v roce 1999. SAS Institute se sídlem v Praze zaměstnává 50 lidí a pracuje pro více než 70 zákazníků, především z oblasti bankovnictví, pojišťovnictví, telekomunikací, služeb a veřejné správy. Mezi klienty patří například T-Mobile, Telefonica O2, Česká pojišťovna, Česká spořitelna, Komerční banka, Raiffeisenbank a řada dalších.

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