Contact strategy powered by SAS® enables CUNA Mutual Group and its TruStage Agency to expand its Direct to Consumer Business

Insurer says SAS® software offers 'unlimited potential'

Using predictive models built with software from business analytics leader SAS, CUNA Mutual Group, through its TruStage Insurance Agency, has revamped its customer contact strategy to provide more relevant, timely offers to credit union members. The result: better customer satisfaction, increased revenue and reduced cost.

Since 2006, CUNA Mutual has mined its databases with SAS® to create clear and concise internal reports. Now, using SAS Enterprise Guide ® as its primary predictive modeling tool, the insurer is embracing more advanced uses of the software.

"By leveraging advanced regression techniques, we successfully developed new models to help us determine a better strategy for targeting consumer prospects," said Simon Gao, Vice President of Consumer Analytics at CUNA Mutual. "Our results have been strong, both contributing to our organization's bottom line and enabling us to most efficiently reach the credit union members who most need the protection our products provide."

CUNA Mutual, through TruStage, uses SAS for a variety of other projects, such as developing forecasting models and automating scoring to identify the best prospects to target as most suited to cross selling opportunities. In addition, the team is visualizing data better with JMP® desktop statistical discovery software from SAS.

"We see SAS as a tool with unlimited potential," said Gao. "As we grow our business, we want SAS to be there with us providing solutions along the way."

Read more about SAS solutions for the insurance industry.

About CUNA Mutual Group

CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group's vision is unwavering: To deliver service excellence through customer-focused products and market-driven insight. TruStage Insurance Agency's products and programs are designed to help credit union members prepare for — and enjoy—the moments that matter most in their lives.

About JMP

SAS created JMP in 1989 to empower scientists and engineers to explore data visually. Since then, JMP has grown from a single product into a family of statistical discovery tools, each one tailored to meet specific needs. John Sall, SAS co-founder and Executive Vice President, heads the JMP business unit.

O společnosti SAS

Společnost SAS Institute je celosvětovým předním dodavatelem řešení a služeb pro Business Analytics, Business Intelligence a Big Data. Jedná se o největší soukromě vlastněnou softwarovou společnost na světě, její stabilita a síla jsou podloženy trvalým nárůstem výnosů od založení v roce 1976, tedy po dobu více než 35 let. Přes 20 % z obratu společnosti investuje SAS každoročně do výzkumu a vývoje produktů. Výsledkem jsou moderní a inovativní řešení, která pomáhají celosvětově více jak 70 000 společnostem zlepšit výkon a vytvářet větší hodnotu díky realizaci lepších a rychlejších rozhodnutí. SAS dává zákazníkům THE POWER TO KNOW®.

V České republice vstoupila společnost SAS na trh v roce 1999. SAS Institute se sídlem v Praze zaměstnává 50 lidí a pracuje pro více než 70 zákazníků, především z oblasti bankovnictví, pojišťovnictví, telekomunikací, služeb a veřejné správy. Mezi klienty patří například T-Mobile, Telefonica O2, Česká pojišťovna, Česká spořitelna, Komerční banka, Raiffeisenbank a řada dalších.

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