Strong experience in marketing and commercial operations in telecommunication and banking industry with main focus on customer base marketing, CRM, customer intelligence, omnichannel strategy and development. Currently Customer Base & Multichannel Director in CheBanca! SpA, the new digital retail bank of Mediobanca Group, Italy. Previously a over ten year experience in Vodafone as Customer Base Marketing Director: multichannel customer base management, CRM, customer intelligence and group best practice leadership. Before that, experience in start up companies as Sky Italy (first Italian pay tv) and Infostrada (first private fix tlc operator in Italy) mainly with marketing and commercial focus. Degree in Business Administration and MBA SDA Bocconi, Italy.