Roberto Barraza

Manager of Perishables Purchasing, Calimax

Don’t miss Roberto’s presentation, : An Analytic Approach for Grocery to Accurately Predict and Plan Demand for Fruits and Vegetables.

About the presentation
Learn firsthand from Mexican retailer Calimax how it tackles demand forecasting and planning to reduce waste, increase margins and, most importantly, provide the best quality goods in stock for its loyal customers. This presentation explores Calimax’s analytic journey and the steps it’s taking toward reducing shrink and getting a more accurate prediction of perishables demand.

About the speaker
Roberto has 14 years of experience in Purchasing and Financial Activities in negotiation functions with suppliers and customers; Supplier development; Development and implementation of commercial strategies; Negotiation of purchase contracts; Product innovation; Purchase programming and inventory management. Responsible for the supply of fruits and vegetables for more than 2,000 stores nationwide considering 6 distribution centers; Review and Follow-up of Purchase and Sales Forecast; Introduction of New Items to the Retail Market; Credit Analysis.