Neil Hardy

Associate Vice President, Canadian Tire Financial Services

Don’t miss Neil’s presentation, Driving Growth and Customer Engagement With SAS® Intelligent Decisioning.

About the presentation
With more than 2.6 million credit card holders, Canadian Tire Bank uses SAS analytics to achieve operational efficiency and drive growth via timely, relevant offers, resulting in nearly 75% faster campaign execution time and a revenue lift of approximately $25 million.

About the speaker
Neil is responsible for customer onboarding, engagement, and retention communications and strategies, as well as developing and implementing strategies to drive top-of-wallet spend via offers, partnerships and loyalty. He has 10-plus years of marketing experience with a focus on product development, customer acquisition and engagement. He is also responsible for owned and paid channel (omnichannel) strategies to both acquire and engage (cross-sell/upsell) customers; web marketing strategies; optimizing and testing page and banner content; and executing and delivering marketing strategies via content creation, q/a and publishing. His digital marketing and digital acquisition areas of expertise include developing attribution and proxy models to track effectiveness, full-funnel digital strategies for marketing campaigns, next-best action/offer tool implementation and adoption, evolved and implemented campaign management systems, and offer/decision engines to improve customer experience and drive revenue.