Autos Technical Director
Retaining customers in a price war
Advanced analytics provide the answer to customer retention
Auto insurers are facing hard times. There’s a huge price war going on, and insurers need to find a way to capture – and keep – consumers during the worst economic downturn in decades. Now, consumers are on the lookout for the least expensive coverage. How do you make data work for you in this kind of environment?
"The ability to analyze market trends and evaluate competitor pricing and products – and react almost instantly – is essential to our success. So we need the best market analytics solutions," explains Ángel Marín, Autos Technical Director of Caser Seguros.
For us, the predictive capability of SAS is essential. It’s vitally important for us to be prepared for churn and capable of launching retention initiatives quickly.
Succeeding in a competitive crisis
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