About this paper
Marketers face a multitude of challenges, not the least of which is creating an accurate, effective customer profile. The first step is understanding the customer because if you know the complete profile – psychological, geographic, preferred channels and sales – then you can build (and apply) more effective marketing campaigns.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.