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Customer Intelligence

Create customer experiences that matter.

Gartner positions SAS as a Leader in the Magic Quadrant for Digital Marketing Analytics

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Transform the customer experience.

Orchestrate individualized, contextual interactions that your customers will find relevant, satisfying and valuable. Our complete digital marketing hub delivers insights that are fueled by data from every touch point and data source. Activated by powerful, easy-to-use analytics. And amplified throughout your organization by customer-centric processes.

Visit SAS Insights, your source for top marketing analytics news, views and best practices.

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Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

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Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

Get advice and quick tips specific to your needs.

Understand how to prioritize your marketing efforts.

See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

What People Are Saying


"Rather than mailing every offer to every customer, SAS helps us determine the right people to contact, helping us stay on budget and avoid wasting resources."

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SAS is a leader in The Forrester Wave™: Cross-Channel Campaign Management for 2016

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"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

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