Customer Intelligence

有感行銷
深化客戶智慧再創新局

洞悉客戶,打造怦然心動客戶經驗

SAS 客戶智慧解決方案擁有全球最好的分析功能,可洞察出獲利成長性最高的商機、最佳的行銷執行能力,可將跨業務影響發揮至最大, 最終將行銷管理推升至更高層次,協助企業尋求獲利型營收成長。

讓C字輩都臣服──巨量資料(Big Data)的魅力

各行各業的公司近來都意識到,重視巨量資料已變成策略發展的一個重要因素。但是當他們發現要將新發現套用在即有的模式上時, C字輩的協同合作將是成功的關鍵因素。長久以來,儘管CMO和CIO們的想法常常格格不入,但對於運用巨量資料的力量,卻頗有共識。他們必須努力讓行銷和資訊部門共同以客戶為中心。

What People Are Saying

Chico's

"Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts."

Gartner

Gartner positions SAS in the Leaders’ quadrant of the Magic Quadrant for Integrated Marketing Management.

Staples

"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

Back to Top