SAS | The Power to Know
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White Paper

Customer Value Management: Are You Customer-Focused or Customer-Obsessed?

Balancing customer and shareholder value

About this paper

While it is essential to employ customer-centric strategies to improve revenue, it is also necessary to balance customer needs with shareholder value. This white paper outlines a method for achieving this balance by tying retention spending to customer financial value. You will learn how to evaluate customers by combining financial value with loyalty, and about requirements for a properly customer-focused strategy.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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