Standardizing data with master data management technology

XS Inc. helps large agriculture client get a single view of its network of farmers

XS Inc. is an industry leader in software-as-a-service technology, providing scalable and comprehensive data management and e-commerce tools to market-driven organizations. One of its clients is an organization that serves customers in the agriculture industry. This client asked XS to help it implement a data management program to standardize and match data so it could better manage its extensive database of farmers.

We're definitely getting value from the technology. In fact, [our client] wants to implement a more extensive system soon and is considering expanding the scope even more.

Darren Patterson
Director of Technology

Disorganized data hindered a unified view

While data management technology and the agriculture industry may seem worlds apart, this particular client juggled large amounts of data and, as a result, needed a better system. The amount of data was unwieldy, yet had the potential to deliver valuable insight – if only it were more effectively managed.

XS was brought in to implement a solution – and quickly identified two goals. The first was to standardize and correct data that the client had stored on its growers, since misspelled or inconsistent names impeded its ability to understand who comprised the database. The second need was to create a single view of all the farmers. By matching and consolidating data, the organization could maintain accurate records of growers, making it easier to manage relationships and plan marketing campaigns.

The right solution for the job

Charged with the task of helping its client standardize, match and consolidate data, XS implemented SAS data management, master data management (MDM) and data governance technology. "We knew SAS had good products, and we liked its placement in Gartner's Magic Quadrant for Data Quality Tools," says XS Director of Technology Darren Patterson. "[SAS] gave us the tools we needed, so it was the right choice for us."

Accurate records lead to better insight

Since its first goal was to consolidate and correct data, XS already considers the program a success. The client has cleaned nearly 1 million records since implementation – which is an important step toward achieving a single view of all the farmers in its database.

SAS® MDM and SAS® Data Governance technology enabled the client to better manage its vast database of growers, matching data from many disparate origins. With numerous data sources, activities and global relationships, achieving a single version of the truth has provided much-needed insight to boost its understanding of growers.

"We're definitely getting value from the technology," Patterson says. "In fact, [our client] wants to implement a more extensive system soon and is considering expanding the scope even more."

Challenge

Agriculture client turned to XS Inc. to help it implement MDM technology so it could consolidate data and more effectively manage its network of farmers.

Solution

SAS® Data Management

Benefits

Using SAS, the agriculture client cleaned and standardized nearly 1 million records to achieve a single view of its growers – which helped the client improve relationships and devise more relevant marketing campaigns.

本文中所展示的成果取决于文中所述的特定场景、业务模式、数据输入和计算环境。每位SAS客户的体验都因其业务和技术特性而不同,请勿将本文观点视为通用观点。实际的成本节约、成果和效果最终取决于每位客户的实际配置和条件。SAS不保证每位客户都能取得本文类似的成果。SAS仅对SAS的产品和服务提供保证,请参阅SAS的产品服务质保条款,本文中提及的内容不能视为质保条款。客户可以按照合约商定的条款分享SAS软件实施项目的成功案例,相应的品牌和产品名称归属相应的公司所有。

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