Keep your customers coming back for more

Maruti Suzuki has been No. 1 on J.D. Power's ranking for customer satisfaction for the past 14 years. But you can't get too comfortable with that success; you have to keep striving to be better. What's the secret to keeping your customers happy with your product - happy enough to buy again and again? 

Rajesh Uppal is Executive Director of IT and CIO of the Information Technology Division. He says that Maruti Suzuki's decided to "Market to One," where each of its 10 million customers gets the individualized attention they deserve. And that's contributed to nearly 3 percent growth in just seven months!

Challenge

  • Maintain and improve customer satisfaction.
  • Integrate data from multiple sources.
  • Cross-sell, up-sell and repeat sell to 10 million customers.

Solution

Benefits

Growth of nearly 3 percent in just seven months.

本文中所展示的成果取决于文中所述的特定场景、业务模式、数据输入和计算环境。每位SAS客户的体验都因其业务和技术特性而不同,请勿将本文观点视为通用观点。实际的成本节约、成果和效果最终取决于每位客户的实际配置和条件。SAS不保证每位客户都能取得本文类似的成果。SAS仅对SAS的产品和服务提供保证,请参阅SAS的产品服务质保条款,本文中提及的内容不能视为质保条款。客户可以按照合约商定的条款分享SAS软件实施项目的成功案例,相应的品牌和产品名称归属相应的公司所有。

Back to Top