New era Customer Intelligence

Do (data) or die: Why your future profitability relies on data-driven customer intelligence.

Want the latest thinking about Customer Intelligence for the Digital Economy?
You're in the right place.
Get all the facts you need to build a business case for advanced analytics, using our reports, infographics, tools and solution information.

Take the 10-minute assessment to evaluate your customer experience against your competitors.

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Forbes Insights

In the hyper-connected, hyper-responsive world, how can you decide which audiences to target – and get highly personalised experience across channels?

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SAS Data & Customer Experience Forum 2017. Our dedicated SAS Data & Customer Experience Forum resources Hub contains all assets from the day for you to access.

Visit the hub

SAS work with some of those at the forefront of hyper-personalisation
across Retail, Utilities & Retail Banking sectors

Leading UK Insurer

See how this leading insurer uses analytics to streamline it's claim decision management process. Cutting write-off decisions from weeks to days and increasing customer statisfaction. 

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Leading Travel Service

Take a look at how this leading travel partner uses advanced analytics to generate beautifully timed, incredibly personalised, contextual offers that keep delighting customers and driving the profits of platform partners.

View the infographic

The 10 Capabilities of exceptional Customer Experience

The expectations of digital savvy, digitally empowered customers have changed astronomically over just the past few years. What this means is that customer experience must be richer, more dynamic, more personalised - and customer intelligence must be far smarter.

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Shop Direct

Shop Direct is at the forefront of digital and mobile retailing. Learn how SAS is helping the retailer convert browsers to buyers more often by balancing customer needs with customer value and risk.

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The Analytical Marketer - How to transform your marketing organization. By Adele Sweetwood, Senior Vice President of Global Marketing and Shared Services, SAS

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Marketers have the opportunity to embrace customers and turn the customer experience into a wonderful customer experience.

Adele Sweetwood

Key trends in Customer Intelligence

Future of Analytics

Are you ready for the next generation of consumers?

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2016 SAS Holiday Shopper Report

An exposé of the shopping habits in the UK & US.

Read the report

GDPR & You

Will you be ready to comply with new EU Data Protection Regulation in time?

Read the report

Shop Direct and SAS win Retail Week Award

Awarded Retail Technology Initiative of the Year.

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How customer intelligence can win hearts and minds


Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer experiences can be a seamless exchange over different channels between people and the organisations with which they choose to do business.

Read the blog by Mike Blanchard

Contact Us

Contact us if you would like to know more about SAS Customer Intelligence 360 and how it can work for you?