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Tips from the Trade - Competing on Web Analytics

About this paper

As the economy pulls out of its multi-year slump, the online channel remains a persistent bright spot. With e-commerce sales consistently rising, retailers stand to benefit from growth in this channel in a big way. How can companies reap the full potential of their Web channels in the context of the total marketing strategy? How can they fully exploit the power of the Web to build the brand, to contribute to overall corporate marketing programs — not just add incremental sales as an adjunct channel? How can you move beyond click-stream tracking and counts of page hits to deliver truly meaningful and useful insights? An entire field of Web analytics has emerged to sort out the answers. This was the topic of a webcast hosted by SAS and the American Marketing Association, bringing thought leaders together to discuss challenges and best practices in the industry.

SAS Hakkında

SAS, iş analitiği yazılım ve servislerinde dünya lideri ve iş zekası alanında en büyük bağımsız çözüm sağlayıcıdır. SAS, 75000’den fazla kurulumda, yaratıcı çözümleriyle müşterilerinin performanslarını geliştirmelerine yardımcı olmakta ve daha doğru, hızlı karar vermelerini sağlayarak onlar için değer yaratmaktadır. Kısaca SAS, 1976’dan bu yana dünyanın dört bir tarafındaki müşterilerini ‘BİLMENİN GÜCÜ’ ile tanıştırmaktadır.

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