About this paper
Today’s environment is real-time or no-time! Customers initiate and interact as they choose. To be responsive and win in this heavily digital world, insurers have new requirements – targeted customer precision; personalized campaigns; consistent, tailored messaging; and highly individualized product offerings based on each customer’s specific needs and preferences. In this research brief, Strategy Meets Action founder Deb Smallwood explains why effective engagement today requires real-time marketing with real-time decision management capabilities.