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White Paper

Customer Intimacy: The Pharma Challenge

Industry leaders weigh in on how pharmaceutical companies can become more relevant to their trifecta of customers, physicians, payers and patients

About this paper

Up until recently, pharmaceutical companies largely followed a product-centric marketing model. However, growing threats to profitability -- such as increasing generic competition, weak new product pipelines, leaner margins, new regulatory and payer pressures, and less access to physicians -- are compelling the industry to change to a more customer-centric business model. In a recent webcast co-sponsored by Pharmaceutical Executive and SAS, experts discussed nuances and best practices around the idea of a customer-focused marketing environment, starting with a data infrastructure that provides deeper customer insights, then analyzing the data to deliver more relevant information and messaging, which in turn drives customer engagement and deeper relationships. This paper summarizes the highlights of that webcast.

SAS Hakkında

SAS, iş analitiği yazılım ve servislerinde dünya lideri ve iş zekası alanında en büyük bağımsız çözüm sağlayıcıdır. SAS, 75000’den fazla kurulumda, yaratıcı çözümleriyle müşterilerinin performanslarını geliştirmelerine yardımcı olmakta ve daha doğru, hızlı karar vermelerini sağlayarak onlar için değer yaratmaktadır. Kısaca SAS, 1976’dan bu yana dünyanın dört bir tarafındaki müşterilerini ‘BİLMENİN GÜCÜ’ ile tanıştırmaktadır.

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