Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. We've paired unmatched usability with world-class analytics to deliver marketing automation like you've never seen before. Faster, easier, better. Made possible by SAS.
- Usability. Includes straightforward navigation, intuitive search capabilities, effortless information sharing, and easy reuse of treatments, campaign components, etc.
- Embedded data management. Address every aspect of managing customer data – from extract, transform, load (ETL) to data quality.
- Unmatched analytics. Includes multiple methods for campaign and component testing, as well as analytically based clustering, segmentation, modeling and priority optimization.
- Painless integration and customization. Includes a common, open data model and custom node functionality for creating custom processes and selecting data attributes.
One of the biggest things that SAS Marketing Automation did for us was to help bridge the great work we were doing on the analytics side with the campaign generation and execution side. We can now go to market very quickly and easily, based on insight, and realize significant benefits.