Clean data - clearer picture of the business

Açoreana Seguros uses SAS® to resolve data-quality issues

Gaining a strong foothold in new market segments - in an industry as competitive as insurance - requires customer data that is always accurate and up-to-date. For Açoreana Seguros, that means being able to control and automatically define data insertion rules and respective storage permissions.

With SAS, Açoreana Seguros gained a set of data-quality rules – adapted in the Portuguese language – for concepts like entities, products and addresses. Açoreana Seguros – part of the Banif financial group – gained integrated views of its business and customer databases for better decision support resulting in greater productivity and lower operational costs.

We achieved our goal of having customer data that is more accurate, complete and reliable with a tool that is easier to use.
Açoreana Seguros Manuel Leiria

Manuel Leiria
Operational Marketing Manager

Aiming to grow business while expanding globally, Açoreana Seguros needed to resolve discrepancies and other issues in the quality of data on its customers, suppliers, and other entities. With approximately 780 employees, a network of 51 agencies and 4,500 insurance brokers who trade and issue its products on a daily basis, Açoreana Seguros needed to fix data problems in order to increase its value to clients.

SAS® helped Açoreana Seguros clean, correct, standardize and integrate its data for consistent, reliable customer information.

Realistic customer views

"One of the issues we needed to address immediately was our ability to find inconsistencies in the quality of stored data and identify duplicate information within entity lists," says Manuel Leiria, Operational Marketing Manager. With the profiling component and quality module in the SAS solution, "we achieved our goal of having customer data that is more accurate, complete and reliable with a tool that is easier to use," Leiria says.

With SAS, Açoreana Seguros gained a set of data-quality rules – adapted in the Portuguese language – for concepts like entities, products and addresses. With the profiling component, "we found and corrected problems in our stored data, such as inconsistencies in how we were assigning values within data fields for each customer," Leiria says.

The quality module allows Açoreana Seguros to find and remove duplicate entries automatically. “As a result, the organization started to have a more integrated – and, consequently, a more realistic – view of the database where we store information on our customers and other entities involved in our business,” Leiria says.

Competitive advantage

Besides getting a clearer picture of its business, Açoreana Seguros gains competitive advantage as it accelerates the fulfilment of business goals across departments.

For example, its marketing department's cross-sell and up-sell efforts are smarter and more efficient. With decision support that is more reliable and more accurate, Açoreana Seguros can allocate precious marketing budget and resources according to each customer's real value to the business.

“With quality data, our internal productivity while obtaining and managing available information, both in terms of data volume and information integrity, has increased and exceeded all expectation,” concludes Leiria.

Acoreana Seguros

Challenge

Resolve data-quality issues to improve customer support and marketing results

Solution

SAS® Data Quality

Benefits

  • Clean, accurate and updated database.
  • Immediate intervention within sources of poor data quality.
  • Internal autonomy to execute data-quality processes.
  • Increased productivity due to available, accurate and integrated information.

The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.

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