University of Alabama meets the demand for business- and analytics-savvy grads
The University of Alabama was an innovator in adding data mining courses to its master’s degree in applied statistics. Now it’s responding to the demand for MBA students with business analytics skills by adding a concentration to its Master of Business Administration degree. It has become one of the first in the nation to offer this type of degree. Graduates with this concentration are attracting starting salaries $10,000 to $15,000 higher than some other MBA concentrations, with 100 percent job placement within 90 days.
"We were increasingly hearing from employers that they needed MBA candidates with a thorough understanding of business analytics,'' says J. Michael Hardin, Dean of the Culverhouse College of Commerce and Business Administration. Professors use SAS® Enterprise Miner™ as the data mining software for teaching analytics in the MBA and applied statistics programs. Just three years after starting the MBA concentration, the analytics option is tied with concentrations in management of information systems and supply chain for providing the highest starting salaries. The analytics concentration attracts about one-sixth of the graduating class (15 students).
The school has seen such a high demand for analytical talent from employers that it is also adding a business analytics track to its applied statistics major and an online master’s degree in statistics and business analytics.
A tradition of teaching analytics
Applied statistics and the MBA program are housed in the same school and, over time, some MBA students took courses in data mining. "But they couldn't fit the four courses in,'' explains Hardin.
Taking the next step: Adding an analytics concentration to an MBA
"We've found companies hire our MBAs, because they are the great liaison between the analytics side and the business side,'' explains Denise McManus, Director of the Institute of Business Analytics at Culverhouse. In addition, Alabama is now attracting companies to recruit that "typically only recruit at four or five campuses nationwide,'' Hardin says. Employers tell him, "Your students can come in and add value immediately."
Culverhouse is innovating in analytics in other ways as well:
Hardin says he thinks analytics needs to be integrated across the business curriculum and he is eager to have UA at the forefront of that effort. "We need graduates to have the critical skills that are in demand by industry today. They need to be able to quickly add value by using their firm business background combined with their solid analytics knowledge. We believe we are the leaders in integrating analytical education into the business and statistics curriculum."
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University of Alabama
University of Alabama saw increased demand for business students with analytics skills.
UA is teaching business analytics and data mining in multiple degrees and concentrations using SAS Enterprise Miner.
MBA students with an analytics concentration are quickly hired and earn $10,000 to $15,000 more in starting salary than those in some other MBA concentrations.
“ "We need graduates to have the critical skills that are in demand by industry today. They need to be able to quickly add value by using their firm business background combined with their solid analytics knowledge. " ”
J. Michael Hardin
Dean, Culverhouse College of Commerce and Business Administration