TrueCar search campaign revenues grow 300 percent with SAS® analytics and forecasting
TrueCar is creating a new way to shop for autos with its price aggregation service. As it grows its business, the company needed a way to compile and analyze car sales data, choose the most successful Web-based marketing efforts and forecast car sales – important to getting its name out to both dealers and the public. The company initially relied on another solution, but switched to SAS® Office Analytics for Midsize Business to better manage data and create fast, accurate forecasts. TrueCar reduced per-click costs by 50 percent, with a 100 percent increase in profitability, by using SAS to analyze which websites – and ads – delivered buyers. Search campaign revenues grew by 300 percent.
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The company needed one solution to compile, report, analyze and forecast
“We work with a lot of data, and we need to analyze it quickly and effectively. SAS helps us do all that very efficiently.”