Ciao, data visualization
Telecom Italia answers the call for speed with visual analytics
As Italy's largest telecommunications provider, and with a notable presence in Latin America, Telecom Italia always looks for ways to improve customer experience. That means delivering the reliable service that subscribers expect today – and knowing which offers they will expect tomorrow.
Listen to the data
As part of a program to improve customer experience for its 32 million mobile subscribers, the company had to extend and reinforce its ability to monitor network service. To make sense of the enormous amount of unique and varied data at its disposal, Telecom Italia turned to SAS for a way to make wise decisions quickly based on up-to-the-minute trends. The project, implemented in partnership with Accenture, allows the company to display data in a user-friendly format.
With SAS® Visual Analytics, business executives at Telecom Italia can compare the performance between all operators for a key indicator - such as accessibility or percentage of dropped calls – on a single screen for a quick overview of pertinent strengths and weaknesses.
"We need to be able to respond quickly with new and improved offerings to our customers, and to analyze the impact of these offers for the foreseeable future," says Fabrizio Bellezza, Vice President of National Wholesale Services and Head of Market Development at Telecom Italia. "Analysis that is valuable and makes sense today may be irrelevant tomorrow. And we need to see well beyond tomorrow."
To understand how it stacks up to the competition, Telecom Italia needed to define and analyze key performance indicators for mobile network voice and data traffic. In a fast-changing market filled with devices and applications running on different generations of technology, what's relevant today might not be tomorrow. And beating the competition means always knowing the right offer for each customer at the right time.
With SAS® Visual Analytics, business executives at Telecom Italia can compare the performance between all operators for a key indicator – such as accessibility or percentage of dropped calls – on a single screen for a quick overview of pertinent strengths and weaknesses.
"SAS Visual Analytics supports us in identifying network shortcomings and making fast improvements," Bellezza says. "It also allows us to calculate the statistical correlations between various KPIs for more effective further analysis.
In-depth analysis of KPIs
A company whose leadership has always understood the role of sophisticated analytics in monitoring network traffic and performance, in addition to spotting trends, Telecom Italia has used SAS since the 1990s.
SAS Visual Analytics allows Telecom Italia to analyze a range of KPIs at different levels of aggregation for both voice and data traffic. These can be viewed on a single screen and can include:
A user-friendly format
"When initially analyzing data, it's impossible to predict the questions users may ask – and often even the users themselves are unaware of them," Bellezza says. "SAS Visual Analytics helps us gain insights by simplifying the transformation of data and enabling us to put it into a user-friendly format."
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Telecom Italia required a flexible, user-friendly solution for visualizing large amounts of data.
SAS Visual Analytics
SAS Visual Analytics allowed the company to display data in a user-friendly format.
“"We're very impressed in terms of the usability and flexibility – and time to market, too – of SAS Visual Analytics."”
Vice President of National Wholesale Services and Head of Market Development