Trust a skinny cook?
SAS marketing team nurtures healthy growth with weight of SAS® Customer Intelligence
Say you're interviewing for a personal trainer to help you meet your fitness goals. One guy looks athletic and healthy, lean and solid. The other reminds you of a stale jelly roll. Whom would you hire?
It's all about credibility.
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
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Matthew Fulk, Senior Manager, Database Marketing
Implement a lead-nurturing strategy that delivers relevant content to prospects
SAS Customer Intelligence, including SAS Marketing Automation and SAS Marketing Optimization
Double-digit increase in lead-to-sales-opportunity conversion rates, four-fold jump in click-through rates, 100 percent increase in campaign response rates
“To flourish, marketers need a technology solution that can manage interactions, provide analytical insights and fundamentally improve the performance of their marketing investments.”
Senior Manager, Database Marketing