SAS® provides Middlegame with flexibility, speed and powerful analytics
Middlegame Marketing Sciences, LLC founder Todd Kirk operates a small consulting shop that turns out big projects for major consumer products goods companies. SAS Analytics give him the ability to work with large data sets and build complex models quickly without needing a team of programmers and statisticians.
The real ROI
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
Copyright © SAS Institute Inc. All Rights Reserved.
Todd Kirk, Principal and Owner
Middlegame Marketing Sciences
Middlegame consults on complex marketing plans using large databases to predict sales and profitability of different marketing strategies.
Middlegame doesn’t market its service – nearly 100 percent of its business is repeat with the rest through word of mouth. Customers are satisfied with the depth of Middlegame’s predictions and recommendations.
“SAS Analytics make our company fast and efficient, benefiting our customers and making us more profitable”
Principal and Owner, Middlegame Marketing Sciences, LLC