SAS® DataFlux® delivers improved data quality, address verification to Miami Herald Media Company
The data quality and data integration platform helped the publishing giant to improve and enhance the data that drives its Database Marketing Division.
The Miami Herald Media Company publishes The Miami Herald and El Nuevo Herald newspapers as well as MiamiHerald.com, elNuevoHerald.com, Miami.com and MomsMiami.com. Its wide reach includes direct marketing initiatives such as sub-ZIP code zoning, database marketing, printing and distribution, direct mail, email/sms marketing and events such as Americas Conference and Herald Hunt.
Operating with a business model that was completely dependent upon accurate and reliable data, the organization knew the need for accurate and reliable data and had been using a data quality solution for years. Unfortunately, this data quality solution did not consistently produce the highest level of data coding.
With this knowledge, the Miami Herald Media Company sought to replace its existing data quality solution with a better, more accurate and more cost effective solution. To achieve this, the company turned to SAS DataFlux.
SAS DataFlux provides full-featured address verification for over 240 countries and territories worldwide. Beyond essential address verification, SAS DataFlux offers value-added content with regional address, phone number and demographic data enhancements, as well as rooftop-level geocoding.
The company was able to enhance its geocoding by consistently delivering the highest level of accuracy, rooftop-level geocoding.
The Miami Herald Media Company also eliminated another issue it had encountered: oversized cluster groups from the matching process. SAS DataFlux technology not only improved the accuracy of its data, but also improved the reporting of anomalous, or unmatchable, data. This change allowed the company to improve its overall data quality
"SAS DataFlux gave us the flexibility, connectivity and accuracy to improve our data quality and meet the needs of our clients," says Alfred Hampton, Database/Systems Administrator with the Miami Herald Media Company.
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
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Miami Herald Media Company
Ensure the highest standard of accuracy, reliability of data behind more than 500,000 pieces of direct mail sent each week.
SAS DataFlux Data Management
SAS DataFlux technology not only improved the accuracy of its data, but also improved the reporting of anomalous, or unmatchable, data. This change allowed the company to improve its overall data quality.
“"SAS DataFlux gave us the flexibility, connectivity and accuracy to improve our data quality and meet the needs of our clients."”