DeutschlandCard offers rewarding experiences for customers and retailers alike
Multipartner bonus programs help businesses increase customer loyalty, target and reach different consumers, and increase brand awareness. With the right customer-intelligence strategy, they can be among the most effective marketing tools available. That's why the DeutschlandCard customer-loyalty program relies on SAS®.
When designing its IT landscape, DeutschlandCard sought a suitable campaign management solution.
"We were looking for a system that automatically drove the marketing cycle across all channels," Schäffner says. "We wanted a solution that could manage our campaigns both operationally and strategically – from a single source."
"Our campaign management system is based on this operative layer," explains Schäffner. "It accesses the data, analyzes the data and sets the necessary marketing steps in motion."
"With SAS, we have closed our marketing cycle," Schäffner says. "This closed loop gives us a system that continues to learn more and more about our card users' preferences. Showing our participants that we provide the most attractive offers is the biggest measure of our success."
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
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Ensure continued growth and value by extending the right offers to the right customers.
Ongoing satisfaction among cardholders and businesses alike through effective, automated marketing campaigns.
“"Showing our participants that we provide the most attractive offers is the biggest measure of our success."”
Dr. Clemens Schäffner
Director of Business Intelligence