SAS Customer Recognition — Brett Peppe
Principal Analyst, Business Systems, oCRM team
Brett Peppe has two decades of analytic systems experience involving system analysis, architecture and development of marketing, demand analysis, reliability, financial risk and collections strategy. He holds degrees in engineering and chemistry from the University of South Florida. His specialties are SAS performance architectures, predictive analytics and simulation. A Certified Information System Security Professional (CISSP), Peppe has written organizational security policy, performed information risk management reviews and consulted on cloud security. He is the architect of the highly successful T-Mobile corporate SAS strategy and the primary developer of many production systems.
How long have you been using SAS®? (in years)
What SAS products have you used in the past? What products and solutions are you currently using?
SAS Analytics Pro, SAS/ACCESS® to Teradata, Oracle, SQL Server and PC Files, SAS Scoring Accelerator for Teradata, SAS Model Manager, SAS® Enterprise Miner™ software, SAS BI Server, SAS/ETS® software, SAS OLAP Server, SAS Strategic Performance Management, SAS Data Warehouse Administrator, SAS Management Console (Windows, UNIX)
What is a problem you have solved using SAS?
I created the Expert Behavioral Model (EBM) in Base SAS, UNIX shell script and Oracle. From September 2003 until January 2007, it ran in T-Mobile USA financial production. The EBM was a critical part of the Collection Decision Engine (CDE) that used a combination of decision trees and logistic regression to assign a behavioral score to an account on a monthly basis. The EBM/CDE system scored $1 billion of accounts receivable each month.
What is the most innovative way you have used SAS?
At SESUG 2004 I gave a paper entitled "Building Efficient State Transition Diagrams from Charges, Collection and Call Detail Transactional Feeds.” While I was giving the paper, I ran the simulation in the background on my laptop. As my talk ended, I showed the results of the big data simulation.
What is your most memorable SAS moment?
My most memorable moment was being a part of the team that received the SAS 2006 Enterprise Intelligence Award for the US Coast Guard’s Deep Water Performance Management System (DPMS). DPMS was built around the SAS Strategic Performance Management solution.
How has SAS changed in the time you have been using it?
I started using SAS in 1977 at the University of South Florida. SAS has come a REALLY LONG way since 1976. The SAS® Enterprise Guide® (5.1) workstation client is light years ahead of the old Display Manager. There are many integrated SAS solutions now as well.
Have you ever attended a SAS Users Group meeting or SAS Global Forum? If yes, please list them.
SUGI 20 Orlando, FL
SUGI 27 Orlando, FL
SUGI 28 Seattle, WA
SUGI 29 Montreal, Quebec
SUGI 30 Philadelphia, PA
SAS Global Forum 2010 Seattle, WA
Has your work with SAS been influenced by any other members of the SAS Community?
Paul M. Dorfman
Andrew T. Kuligowski
David L. Cassel
Michael A. Raithel
If you could point a new SAS user to one resource, what would it be?
The Little SAS Book