Europe's biggest newspaper unfolds daily sales forecasts to control costs
Bild, Europe's largest daily newspaper, boasts a circulation of 3.5 million, while its Sunday edition, Bild am Sonntag, sells 6 million copies. To manage numbers that big, German publisher Axel Springer AG builds demand forecasts with SAS® that show precisely how many copies each kiosk will sell from one day to the next. That way, vendors avoid selling out too early while the publisher avoids costly excess.
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"We get answers to questions we had not even asked ourselves yet," says Baum. "This puts us in a position to continuously improve our processes."
The ability to combine different approaches, technologies and functions in a single source is unique to SAS, says Baum. "For us," he says, "there is no real alternative to SAS on the market."
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Stock each vendor with just enough copies of Europe's best-selling daily newspaper to meet demand yet avoid costly excess.
SAS® Business Analytics
Reliable newspaper deliveries promote customer loyalty, while fewer returns increase profitability.
“"For us, there is no real alternative to SAS on the market."”
Head of Analytical Information Systems at Axel Springer AG