Who Ensures the Insurer?

Allianz Portugal enhances customer value with SAS^®

In Portugal's competitive insurance market, Allianz Portugal stands out as a member of Allianz Group, one of the world's most renowned providers. And using SAS to gain customer intelligence for determining cross-sell and up-sell opportunities and lifetime value, Allianz Portugal gains a greater leg up on the competition.

Customer Success Video

Check out this video to learn more about Allianz Portugal and its successes with SAS.

View Video

• Windows Media Player
• Real Player

(Runtime: 3 mins, 27 secs)

---

Customer Viewpoint
You have questions; our customers have answers. Check out this video Q&A.

Teresa Mira Godinho
Head of Marketing and Quality
Allianz Portugal

View Video

• Windows Media Player
• Real Player

---

(Requires Windows Media Player 6.4.7 or higher)

With 60 million customers and 100 years of experience, Allianz Group is Europe's largest insurer. The company's success comes, for example, from knowing which customers to target for special offers in an effort to grow the relationship for maximum lifetime value.

Using SAS software, Allianz Portugal can target customers strategically for next-best offers. Through segmentation, the company can determine precisely which customers will be most profitable.

"If they generate value for you, you can create a relationship that is profitable for both sides," explains Teresa Mira Godinho, Allianz Portugal's Head of Marketing and Quality, "because if they generate value to you, you should also give them better service."

SAS helps Allianz Portugal in several ways, she adds, by providing the power to:

• Predict lapses in coverage.
• Calculate cross-sell, up-sell and next-best offers for clients.
• Segment customer populations.

At the same time, SAS serves as a consultant, training Allianz Portugal employees how to use the software most effectively and helping develop new uses for it within the company – all with a thorough understanding of the insurance industry's inherent critical issues.

"SAS has flexible solutions, which can be adapted to different types of business and to the different needs of a business," Godinho says. "That's important because many times we look to software and can only use it in one way. With SAS, we can look to the specificities of our business and to the specificities of the data in our business, and we can develop solutions from there."

SAS provides Allianz Portugal with the flexibility to analyze customer information and provide the right products and services to the right customers at the right time. And that contributes to increased customer retention.

"A client that buys more – a client that has more and more products or more coverage – doesn't leave," Godinho says.

The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.

Copyright © SAS Institute Inc. All Rights Reserved.