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Who Ensures the Insurer?Allianz Portugal enhances customer value with SAS®In Portugal's competitive insurance market, Allianz Portugal stands out as a member of Allianz Group, one of the world's most renowned providers. And using SAS to gain customer intelligence for determining cross-sell and up-sell opportunities and lifetime value, Allianz Portugal gains a greater leg up on the competition. 
Check out this video to learn more about Allianz Portugal and its successes with SAS.View Video (Runtime: 3 mins, 27 secs)You have questions; our customers have answers. Check out this video Q & A. 
Teresa Mira Godinho
Head of Marketing and Quality Allianz Portugal View Video (Requires Windows Media Player 6.4.7 or higher or RealPlayer 6 or higher ) With 60 million customers and 100 years of experience, Allianz Group is Europe's largest insurer. The company's success comes, for example, from knowing which customers to target for special offers in an effort to grow the relationship for maximum lifetime value. Using SAS software, Allianz Portugal can target customers strategically for next-best offers. Through segmentation, the company can determine precisely which customers will be most profitable. "If they generate value for you, you can create a relationship that is profitable for both sides," explains Teresa Mira Godinho, Allianz Portugal's head of marketing and quality, "because if they generate value to you, you should also give them better service." SAS helps Allianz Portugal in several ways, she adds, by providing the power to: At the same time, SAS serves as a consultant, training Allianz Portugal employees how to use the software most effectively and helping develop new uses for it within the company – all with a thorough understanding of the insurance industry's inherent critical issues. "SAS has flexible solutions, which can be adapted to different types of business and to the different needs of a business," Godinho says. "That's important because many times we look to software and can only use it in one way. With SAS, we can look to the specificities of our business and to the specificities of the data in our business, and we can develop solutions from there." SAS provides Allianz Portugal with the flexibility to analyze customer information and provide the right products and services to the right customers at the right time. And that contributes to increased customer retention. "A client that buys more – a client that has more and more products or more coverage – doesn't leave," Godinho says. Copyright © SAS Institute Inc. All Rights Reserved. |
Allianz Portugal
Challenge:
Predict policy lapses before they occur
Solution:
SAS provides the analytic capabilities that allow Allianz Portugal to make compelling, timely offers that keep customers in the fold
Benefits:
Increased profitability by making the right cross-sell and up-sell offers and preventing coverage lapses "SAS has flexible solutions, which can be adapted to different types of business and to the different needs of a business." Read More:
This story appears in the First Quarter 2006 issue of
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