Better insight into market and in-house performance
New SAS® reporting environment improves chances for commercial success
Putting together detailed client profiles in order to boost the success of commercial actions. Evaluating marketing and sales departments based upon results. Paying sales representatives the right compensation based on their monthly performance. These are all key examples of what the SAS environment helped Touring Assurances-Touring Verzekeringen achieve.
A tool to improve customer knowledge
“We need to be able to put together detailed profiles of all of our customers. This will enable us to customize our services and improve revenue by cross-selling and up-selling the right products to the right existing customers,” states Nathalie Servranckx, IT Manager at Touring Assurance-Touring Verzekeringen. “But to achieve this, we needed to renovate our SAS environment. The old one performed poorly, was updated only once a day, and couldn’t be maintained by our own IT department.”
Smooth implementation despite takeover
‘A hundred times faster’
Once users have accessed the system, putting together a report is merely a matter of selecting the right data set. It takes only a few clicks before the report automatically appears on the screen or on the printer. “It is actually a hundred times faster than the old system. Now, reports roll out within only three seconds, whereas before it took about five minutes to perform the exact same action,” Servranckx adds proudly.
Gaining detailed market and customer insight
“SAS also enables us to put together detailed customer profiles,” Servranckx continues. “This is highly valuable information for our marketing and sales departments. It enables them to tailor their initiatives to the precise needs of our customers, bringing us a critical step closer to even greater commercial success.”
Fine-tune and evaluate performance
The system also supports back-office administration such as calculating the compensation of sales representatives. “All contracts are registered in our data warehouse, including tariffs, and are linked to the individual sales representative,” says Servranckx. “At the end of the month, we just need to select the right report and we know exactly how much remuneration to pay to each sales rep.”
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
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Touring Assurances-Touring Verzekeringen
Achieving commercial objectives by improving customer profiling and fine-tuning front-office and back-office reporting and activities.
SAS BI Server
– Improved commercial success: In-depth insight into customer and market information allows TATV to tailor their commercial actions.
– Aligned front-office and back-office: SAS allows TATV to take actions to align sales performance with the group’s objectives and to quickly calculate remunerations.
– More time to focus on core business: With SAS, reporting time is slashed by a factor of 100, from five minutes to only three seconds.
“The SAS reporting system enables us to evaluate and improve our performance from any computer with an Internet connection.”
IT Manager, Touring Assurances-Touring Verzekeringen