Boire Filler Group unearths insights in client data with SAS®
Whether working directly with a company's marketing organization or as an outsourced analytics partner of marketing agencies, Boire Filler Group uses SAS software to resolve marketing challenges common to most industries.
"One of the keys to our success is we've always been able to articulate the benefit or value of a solution, using statistical tools from SAS," said Larry Filler, who cofounded the firm with Richard Boire in 1999. "The software is part of the solution, but we help our clients use the software to their advantage to get specific business results."
Boire Filler Group started out building tools for clients, but soon became more involved with the application of those tools. "We work with our clients to help them determine their overall marketing strategy," said Filler. "When they're exploring their next idea, they're using more analytics and often using us to assist in applying that analytics know-how."
"When we work with clients, we want to understand how they're going to apply a solution, because there's no point in building tools that sit on a shelf," said Richard Boire, the firm's other co-founder. "One of the biggest benefits of SAS is the data manipulation component, which makes the data more meaningful."
One client, for example, had a database of customers who had taken educational courses over several years. The client sent out a catalog to those customers three times a year, but never saw a return on that investment. After a discovery exercise, Boire Filler Group found that a large portion of the client's customer base hadn't taken a course in years, and their response rates were so low the client simply wasn't going to get a return.
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
Copyright © SAS Institute Inc. All Rights Reserved.
Richard Boire and Larry Filler
Boire Filler Group
Boire Filler Group helps clients across numerous industries find insight in their data to solve such business issues as customer retention and customer acquisition.
SAS® 9.2 including optimization
SAS helps Boire Filler Group improve client data quality and optimize customer segmentation for return on marketing campaign investment.
“We fish where the fish are, but we need to manipulate the data to be able to understand it. That provides valuable insights into business reporting, and SAS allows us to do that.”
Partner, Boire Filler Group