The right direction
89 Degrees sets a course for client success with SAS® Business Analytics
Outsourcing data management, marketing analytics and campaign management to a full-service marketing agency is a strategic approach that many organizations employ to save costs, maintain consistent momentum in the marketplace and benefit from current and innovative best practices.
For clients of 89 Degrees – a US-based marketing service provider specializing in online and offline data- and analytics-driven marketing solutions and services – reducing expenses, increasing revenue and executing effective marketing campaigns is business as usual.
Customer insight = effective marketing
SAS is doing more than saving money for 89 Degrees' clients; it has also helped the agency save more than $1 million in its own headcount and technology expenses, while contributing to an average annual revenue growth rate of more than 20 percent.
"Our clients are challenged by large data volumes from different communication channels and creating and delivering relevant customer communications," says Jundong Song, Partner and Vice President of Marketing Intelligence and Technology. "They require data- and analytics-driven marketing solutions to derive better customer intelligence and generate more effective communications. Using SAS has allowed us to deliver better, quicker and more cost-effective services and results to our clients, many of whom have been with us for more than 8 years."
"The opportunity exists today for companies to run their businesses from a customer perspective, instead of just looking at how many products were sold or need to be sold," he continues. "Companies can now ask how many customers were acquired and retained, and how many more customers they need to acquire and retain. SAS is the solution that addresses the questions that competitive businesses strive to answer: who are my customers and how can we make our communications and services relevant to their needs and interests?"
"Prior to SAS we tried many different tools but they all lacked the right alignment with our people talents and the flexibility to manipulate data and develop our industry expertise into solutions the way our clients needed it," explains Song. "The technology did not align with the statistical, analytical and marketing skills of our team members, who are tasked with managing and mining large volumes of data for customer and marketing insights."
"SAS is the right technology for us and an indispensable part of our solutions and services," Song concludes. "It enables us to develop solutions and execute programs quicker and better, as well as leverage our team's creative and innovative talents – SAS has been an important and inseparable partner in 89 Degrees' success."
The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.
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Partner and Vice President of Marketing Intelligence and Technology
Required a solution to help clients reduce marketing expenses and increase revenue through insightful customer intelligence and more effective marketing campaigns.
SAS Business Analytics
The agency helped one client increase its average customer purchase amount, resulting in millions of dollars in new revenue, while reducing direct marketing costs by millions. Another client saved $3 million by better targeting its direct mailing to the right customers. The agency itself saved more than $1 million in headcount and technology expenses, and achieves an average annual revenue growth rate of 20 percent using SAS.
“"SAS is the right technology for us and an indispensable part of our solutions and services. It enables us to develop solutions and execute programs quicker and better, as well as leverage our team's creative and innovative talents – SAS has been an important and inseparable partner in 89 Degrees' success."”
Partner and Vice President Marketing Intelligence and Technology