"Once again, Sarma has written a great book. His step-by-step directions make the content very clear, and the new screen shots are beautiful. Both make it very easy to follow the text and replicate the steps with your own data in your own work."

"Predictive Modeling with SAS Enterprise Miner is a comprehensive, soup-to-nuts, how-to manual for SAS Enterprise Miner that showcases (with great detail) the power of the application, from data handling and scrubbing through model development. With the second edition of this book, Kattamuri Sarma extends the use of SAS Enterprise Miner 12.1 to new areas of modeling, such as text mining. As before, the book provides a helpful companion for modelers using SAS Enterprise Miner with a variety of goals and objectives in mind. The book draws upon the author's considerable industry experience, with realistic examples provided from finance and insurance, marketing analytics, and other areas of application. There is, in other words, something here for modelers of every stripe."