"Just by continuously exploiting masses of data, companies like Google, Facebook, Uber, Waze, Zillow, etc. have been able to shake up traditional operating models and industries. Putting the required effort and investment in collecting and exploiting new sets of data is simply a must for competitive advantage. The good news is that today, thanks to the rapidly evolving field of technology, we can collect, store and analyze any type of data at lower cost and faster than ever. With this book, the author provides a unique blend of research and business insights into data science and/or analytics, making it a must read for anyone using these technologies to gain sustainable strategic leverage!"

"Technology companies today such as eBay, Amazon, and Facebook touch large volumes of users and generate massive amounts of data, from transactional to behavioral. An understanding of how to extract value from these massive datasets is critical for all of these companies' ability to compete for customers. Building upon his profound business expertise and knowledge, the author describes the real-world application of varied data science and analytical techniques that would serve as an excellent guide for analytics professionals as they attempt to use the insights residing in the stores of company data to drive decision-making in their organizations."