This guide addresses how to target and leverage business opportunities using big data and analytics.
By leveraging big data and analytics, businesses create the potential to better understand, manage, and strategically utilize the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities.
This accessible resource draws on author Bart Baesens' expertise to provide a clear roadmap for organizations that want to use data analytics to their advantage but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and he uses this experience to bring clarity to a complex topic.
Analytics in a Big Data World includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics, as well as an overview of visionary ideas and recent developments in the field. It covers the topic of data analytics in easy-to-understand terms without overly stressing the mathematical underpinnings, focusing on the business application instead.
For organizations looking to enhance their capabilities through data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.