A practical guide to deploying mathematical and statistical models when performing analytics.
In Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World, renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. This straightforward book shows how random events on a daily basis might completely change expectations, predictions, and behaviors, particularly in corporate environments, and how companies can build a proper analytical strategy to diminish the effect of randomness in business actions.
Drawing from the authors' years of experience, Heuristics in Analytics looks at unplanned events, and the randomness in our world; the analytical approach; the competitive intelligence cycle; knowledge applications that solve business problems; customer behavioral segmentation; and the graph analysis approach.
Packed with case studies on the entire analytical process using telecom and insurance companies based in Brazil and Ireland, Heuristics in Analytics provides CFOs, chief marketing officers, directors of marketing, and business managers with an insider guide to deploying mathematical and statistical models when performing analytics.