SAS^® Solutions OnDemand: Digital Marketing

Digital media has become the preferred marketing channel for many companies. After all, it's timely, inexpensive and can be quite effective. But poorly targeted or badly managed communications yield scanty profits and may even have a negative effect on your business, eroding your brand by annoying or alienating customers.

Better response, better ROI
Delivered as a hosted, on-demand solution, SAS Solutions OnDemand: Digital Marketing is a permission-based digital marketing solution that provides large-scale multimedia messaging capabilities – including e-mail, SMS, MMS and WAP – within single-channel or multichannel marketing campaigns.

Benefits
SAS Solutions OnDemand: Digital Marketing helps you implement an integrated, customer-focused, multichannel marketing strategy that aligns with a broader multichannel strategy so you can:

• Bridge existing information silos.
• Reduce marketing waste by better aligning customer preferences and overall contact strategy.
• Increase the relevance and timing of your marketing messages.
• Deliver high-impact, personalized multimedia message communications, including e-mail, SMS, MMS and WAP.
• Interact with customers on their terms to develop long-lasting customer relationships.
• Incorporate other inbound and outbound marketing processes into the mix, including campaign management, inbound trigger-driven marketing and Web analytics.

Capabilities
Because this is a hosted solution, SAS manages the solution infrastructure, and you don’t need to worry about IT support, deployment, troubleshooting or maintenance. SAS Solutions OnDemand: Digital Marketing provides everything you need to plan, create, test, execute and track your digital marketing campaigns.

• Customization. Customization to create relevant, personalized multimedia messages easily - and test the results - for more efficient and effective digital marketing.
• Tracking and analysis. Responses can easily be tracked and results reported to improve future campaigns, including clickthrough rates, open rates, bouncebacks, unsubscribes, etc.
• Scalability. Whether you are sending millions of messages each day or several thousand a week, SAS Solutions OnDemand: Digital Marketing will scale to meet your needs.