SAS^® Real-Time Decision Manager

SAS Real-Time Decision Manager automates the decision-making process for high volume, customer-facing systems. It combines SAS analytics with business logic and contact strategies, delivering real-time decisions and recommendations to interactive customer channels such as the Web, the call center, the point of sales (POS) and ATM.

In the Spotlight SAS Real-Time Decision Manager coordinates marketing communications across all channels Inbound marketing presents tremendous opportunity to increase profitability and enhance the customer experience

Increase the value of your real-time customer interactions
SAS Real-Time Decision Manager enables you to coordinate marketing communications in a consistent and focused approach across all channels. As a result, your organization can make decisions that enhance the customer experience and increase profitability.

Using SAS Real-Time Decision Manager, you can: Easily construct and implement decision criteria through an interactive user interface that allows business users – instead of IT – to manage critical customer interactions. Utilize the current IT environment to automate decision processes during real-time customer interactions. Provide reliable customer decisions that enhance the customer experience and operational efficiency.

SAS Real-Time Decision Manager has the capabilities and performance needed to support 24/7 operational environments. The solution easily integrates with existing systems and infrastructures – delivering comprehensive customer intelligence from a multichannel customer view. The solution offers:

• A standards-based, service-oriented architecture for deploying SAS analytics.
• Enterprise-class performance that includes failover and error-handing capabilities – allowing decisions to be delivered even when processing complications arise.
• Real-time analytic capabilities such as customer lifetime value, propensity, attrition and credit risk modeling can be implemented into the decision-making process.
• An easy-to-use graphical user interface.
• Integration with SAS Marketing Automation and SAS Model Manager.
• Access to all types of customer and market factors data that is needed to deliver the most appropriate decision(s) to the customer.