Products & Solutions / Real-Time Decision Management

SAS® Real-Time Decision Manager

Increase the value of your real-time customer interaction

SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver intelligent, real-time recommendations to interactive channels such as websites, call centers, POS and ATM locations. Meeting each customer's needs at the right time and place, and in the right context, helps you become more profitable.

Benefits

  • Boost profitability with automated decision processes.
  • Meet customer needs – right time, place, context.
  • Reduce dependency on IT resources.

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Features

  • Real-time analytics
  • Enterprise-class performance
  • Agile decision process construction
  • Connectivity

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" SAS business analytics have helped us attract 20 million new customers, and repeat business has gone from less than 40 percent to greater than 50 percent."

—Chris McCann

President

1-800-FLOWERS.COM

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Screenshot

Build decision processes using an intuitive interface.



How SAS® Is Different

  • SAS Real-Time Decision Manager is the only solution that offers a fully integrated platform for inbound and outbound marketing.
  • No other company can match the breadth and depth of the real-time analytics provided by SAS.

Benefits

  • Boost profitability with automated decision processes. Access and analyze critical, up-to-date information during decision cycles to determine which choices are optimal for your business. The solution provides faster, more accurate decisions about customers during real-time interactions – even in high-volume environments like call centers and Web applications. Automated decisions are repeatable and reusable to improve cycle time.
  • Meet customer needs – right time, place, context. Real-time analytics provide insight during customer interactions and help ensure that each interaction is relevant. Through a single solution across all channels, the software recommends the best action for each customer. Immediate decisions can be made based on analysis of current and historical customer data, the customer's preferences and past decisions – combined with information obtained during real-time interactions.
  • Reduce dependency on IT resources. Business users can construct and modify the automated decision process without IT assistance, including incorporating SAS analytical models into decisions. They can also coordinate interactions across multiple channels by accessing customer interaction data from other solutions, such as SAS Marketing Automation.

Features

Real-time analytics
  • By using the comprehensive and integrated SAS Analytics Platform, real-time analytics provide insight to help inform interactions with customers.
  • Analytics such as customer lifetime value, propensity, attrition and credit risk modeling can be implemented in a real-time, operational environment.
  • Analytics can be combined with business logic to provide optimal decisions about the customer.
Enterprise-class performance
  • Failover and error-handling capabilities ensure that a decision is delivered every time.
  • Server clustering capabilities ensure decision deliveries even in high-volume transactional environments.
Agile decision process construction
  • Decision processes can be rapidly constructed as diagrams, through an interactive graphical user interface that includes reusable, out-of-the box tasks.
  • By sharing a common graphical user interface with SAS Marketing Automation, the software reduces the cost and effort required to manage inbound and outbound marketing. Integration with SAS Model Manager allows you to rapidly verify and deploy SAS algorithms for use in real-time decisions.
  • Complex decision diagrams can be built by combining simpler "sub-diagrams" to use and share with other decision diagrams.
  • Individual, group and role-based security is supported at the business process level.
  • The SAS Management Console supports deployment of decision processes from design to test to production servers.
Connectivity
  • A standards-based, service-oriented architecture deploys SAS Analytics into high-volume, real-time computing environments.
  • All types of data – including a customer's historical information, market factors data and in-session information from real-time interactions – can be accessed to make an appropriate customer offer or communication.
  • Contact and response history is collected and shared with SAS Marketing Automation, so both solutions access results of both outbound and inbound customer interactions.
  • The software supports the SAS Customer Intelligence common data model and reporting infrastructure, enabling detailed reports with business intelligence tools.

Screenshots

Screenshot
Build decision processes using an intuitive interface.

SAS Real-Time Decision Manager allows users to build simple or complex decision processes using an intuitive graphical interface.

View Screenshot

System Requirements

SAS Real-Time Decision Manager is a multitiered, standards-based J2EE solution built on the flexible platform for SAS Business Analytics. No other marketing software product can match the performance, robustness and degree of integration provided by SAS.

Client Applications

Supported platforms
  • Windows XP Professional and Vista Business
  • Windows 7

Middle-Tier Applications

Supported platforms
  • Sun Solaris for SPARC, Windows 64-bit, AIX, Red Hat Linux
  • Novell SuSE
Required products (included in package)
  • SAS Real-Time Decision Manager Operational Mid-Tier 5.4
  • SAS Real-Time Decision Manager Design Mid-Tier 5.4
Additional software required
  • IBM WebSphere Application Server
  • IBM WebSphere MQ

SAS® Application Server Tier

Supported platforms
  • For SAS Real-Time Decision Manager server:
    • Sun Solaris for SPARC
    • Windows 64-bit
    • AIX
    • Red Hat Linux
    • Novell SuSE
  • For SAS Real-Time Decision Manager metadata server:
    • AIX
    • HP-UX Itanium: HP-UX 11iv2 (11.23), 11iv3 (11.31)
    • HP-UX PA-RISC: HP-UX 11iv2 (11.23), 11iv3 (11.31)
    • Sun Solaris for SPARC
    • Windows 64-bit
Required products (included in package)
  • SAS Real-Time Decision Manager server 5.4
  • SAS Real-Time Decision Manager metadata server 5.4

Database compatibility

SAS Real-Time Decision Manager can connect to Oracle, IBM DB2, Teradata and Microsoft SQL Server using SAS/ACCESS® (included in the package).

Optional software
  • SAS client and mid-tier require Java 5

Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.