Products & Solutions / Offer Optimization for Communications

SAS® Offer Optimization for Communications

A precise method to calculate the best offer

SAS helps you to quickly respond when a customer says, "I'm not happy. My bill is too high, and I know I can get a better deal elsewhere. What can you do about it?" We enable you to be prepared with an optimal offer in advance of this customer interaction.

Benefits

  • Optimized data management based on industry standards.
  • Precision in best-offer calculation.
  • Resources maximized in the customer contact center.
  • Efficiency in designing, testing and performing best-offer calculations.
  • Ability to change direction in response to market conditions.

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Features

  • Optimized data management
  • Support for all price plans
  • Use of existing analytical models
  • Efficient design process
  • Prebuilt reports and OLAP cubes
  • Automated workflow

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Screenshot

Offer Optimization for Communications



How SAS® Is Different

  • An industry-standard data model provides confidence that all necessary data is included and reduces the risk that the solution will become obsolete.
  • Greater precision and better analytics provide the most accurate calculation of the best offer, which leads to increased customer retention, revenue and satisfaction.
  • Greater efficiency is essential to adapt to changing conditions such as new offerings by competitors while still operating within tight resource constraints.
  • A complete customer intelligence suite makes full use of existing SAS investments.

Benefits

  • Optimized data management based on industry standards. SAS® Offer Optimization for Communications uses a customer-centric foundation data model (FDM) aligned with the TMForum Information Framework (SID), the most widely adopted industry standard data model. It uses data from billing, customer relationship management, order management and activity-based management. Flexible architecture helps ensure seamless integration with all these systems to extract the required data and information.
  • Precision in best-offer calculation. A guided workflow allows you to select the target customers and then create meaningful offers using product catalogs and past invoices from billing systems. SAS Analytics help identify the best offers for targeted customers.
  • Resources maximized in the customer contact center. Contact center staff members are able to get customers onto the right plan in less time. More accurate data is provided to all customer touch points. Prebuilt reports mean your staff spends less time gathering and presenting data from multiple systems.
  • Efficiency in designing, testing and performing best-offer calculations. SAS Offer Optimization for Communications functions in two modes – design and production. Design mode enables a business analyst to efficiently configure and test the environment using sample data pulled from the FDM. Once satisfied, the configuration is saved and run against the entire customer base (production mode).
  • Ability to change direction in response to market conditions. At each stage of the process, SAS Offer Optimization for Communications supports the business reporting features. These reports help decision makers to quickly strategize their business goals and take appropriate actions.

Features

Optimized data management
  • Flexible architecture ensures seamless integration.
  • Extracts data from OSS/BSS systems including billing, CRM, order management and activity-based management.
  • Metadata management.
  • Model management.
Support for all price plans
  • Wireless and wireline product offerings.
  • Prepaid, postpaid and hybrid price plans.
  • Support for one-time, fixed recurring and usage-based charges.
Use of existing analytical models
  • Seamless integration with other analytical models, such as segmentation, churn prediction, and cluster analysis.
Efficient design process
  • Design mode runs on a sample of the customer base.
  • Design results saved for batch processing against entire customer base.
Prebuilt reports and OLAP cubes
  • Web and desktop reporting.
  • Portal and customizable dashboards.
  • Microsoft Office integration.
  • Query and analysis.
  • Interactive business visualization.
  • Guided analysis.
  • Metadata management.
Automated workflow
  • Guided development and management of the solution strategy.
  • Automated functional tasks and analytical processes.
  • Flexible architecture to enable changes based on unique operator requirements.
  • Support for a collaborative work environment.

Screenshots

Screenshot
Offer Optimization for Communications

A precise method to calculate the best offer

View Screenshot

System Requirements

Client environment
  • Microsoft Windows (x86-32): Windows XP Professional, Windows Server 2003 family, Windows Server 2008 family, Windows Vista*, Windows 7**
  • Microsoft Windows(x64): Windows XP Professional for x64, Windows Server 2003 for x64, Windows Server 2008 for x64, Windows Vista* for x64, Windows 7** for x64
Server environment
  • AIX: 5.3 and 6.1 on POWER architectures
  • HP-UX Itanium: HP-UX 11iv2 (11.23), 11iv3 (11.31)
  • HP-UX PA-RISC: HP-UX 11iv2 (11.23), 11iv3 (11.31)
  • Linux for x64 (EM64T/AMD64): RHEL 4 and 5, SuSE SLES 9, 10 and 11
  • Microsoft Windows (x86-32): Windows XP Professional, Windows Server 2003 family, Windows Server 2008 family, Windows Vista*, Windows 7**
  • Microsoft Windows on x64 (EM64T/AMD64): Windows XP Professional for x64, Windows Server 2003 for x64, Windows Server 2008 for x64, Windows Server 2008 R2 for x64, Windows Vista* for x64, Windows 7** for x64
  • Microsoft Windows (on Itanium): Windows Server 2003 and 2008 for Itanium-based systems
  • Solaris on SPARC: Version 9, 10
  • Solaris on x64: Version 10
Supported Web browser
  • Internet Explorer 7 on Windows XP Pro, Windows Server 2008 and Windows Vista*
Web tier
  • BEA WebLogic 10gr3 on: AIX, HP-UX Itanium, Linux RHEL 5 (x64), Solaris (SPARC and x64)
  • IBM WebSphere 6.1 and 7 on: AIX, Solaris (SPARC and x64), Windows Server 2008
  • JBoss EAP 4.2 and 4.3 on: AIX, HP-UX Itanium, Linux RHEL 4 (x64), HP UX PA-RISC, Solaris (SPARC and x64), Windows 2003 Server, Windows Server 2008

* NOTE: Windows Vista supported editions are: Enterprise, Business and Ultimate.
** NOTE: Windows 7 supported editions are: Professional, Enterprise and Ultimate.

Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.