News and Events

Upcoming Events

• Gartner CRM Summit, Sept 8-10, Booth B
• DMA, Oct 11-16, Booth: #511
• ANA Masters of Marketing, Oct 16-19, Booth #3
• Premier Business Leadership Series in Las Vegas, Oct 29-30
• NCDM Conference, Dec 8-10, Booth #100

News from SAS

• SAS in Leaders quadrant for Multichannel Campaign Management Magic Quadrant (April 29, 2008)
• Tesco Invests RM1.5 Million (US$479, 000) in SAS® Solution for Malaysia (April 29, 2008)
• Carnival Cruise Lines bring SAS onboard for marketing automation (April 14, 2008)
• SAS in Visionaries quadrant for Marketing Resource Management (March 10, 2008)
• Sales of SAS Customer Intelligence grew 50 percent in 2007 (January 25, 2008)
• SAS helps Hallmark make key decisions that delight customers (January 14, 2008)
• Holt Renfrew optimizes high-end customer experience with SAS analytics software (January 14, 2008)
• SAS recognized as leader in business intelligence by CRM magazine (September 5, 2007)
• Are You a Value Creator Or a Value Destroyer? (by Don Peppers and Martha Rogers, PhD, sascom magazine, Third Quarter 2007)
• SAS Strategic Performance Management ranked highest among competitors by Yphise Analysts (June 25, 2007)
• Recent SAS Press Releases

Industry News

• Why Would You Not Optimize? (by Brent Lever and Larry Mosiman, SAS Customer Intelligence, August 12, 2008)
• Get to Know Joe: Predictive Analytics Can Create Utopia for Your Most Valuable Customers (by Michele Eggers, Customer Intelligence Product Manager at SAS, July 21, 2008)
• Customer Analytics Industry Watch (CNA TV, Singapore, featuring Jeff Gilleland, SAS Customer Intelligence Strategist, May 2008)
• Wolters Kluwer boosts efficiency with SAS business intelligence (December 18, 2007)
• The Age-Old Battle: Best of Breed Versus Enterprise Solutions (by Jeff Gilleland and Jeff Levitan, SAS Customer Intelligence, November 27, 2007)
• 7 factors for choosing a marketing optimization solution (by Brent Lever, SAS Customer Intelligence, May 31, 2007)
• Is Marketing ROI Dead? (by Michele Eggers, Customer Intelligence Product Manager at SAS)
• The "Holy Grail" of Marketing Metrics (by Michele Eggers, Customer Intelligence Product Manager at SAS)
• Making Sense of Customer Value (by Michele Eggers, Customer Intelligence Product Manager, and Jeff Gilliland, Customer Intelligence Global Strategist at SAS)
• Marketing Accountability and ROI, Part I: Back to the Future of Marketing ROI (by Mark A. Chaves, Customer Intelligence Product Manager at SAS)
• Customer relationship management on BetterManagement.com