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News and Events
SAS® Marketing Optimization
News from SAS
Industry News
- Why Would You Not Optimize? (by Brent Lever and Larry Mosiman, SAS Customer Intelligence, August 12, 2008)
- 7 factors for choosing a marketing optimization solution (by Brent Lever, SAS Customer Intelligence, May 31, 2007)
- Column: Test Campaigns: Today and Tomorrow (by Brent Lever, SAS Customer Intelligence, August 3, 2006)
- DM News Essential Guide to Lists and Databases: Make Your Database Marketing More Scientific (by Brent Lever, SAS Customer Intelligence, February 8, 2006)
- Apply Prisoners' Dilemma to Marketing Efforts (by Brent Lever, SAS Customer Intelligence, October 14, 2005)
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Industries
Activity-Based Management
