Campaign Management with SAS^® Marketing Automation

In today's market, it takes more than good products and services to succeed. Successful marketing now requires more precise segmentation, and more frequent and sophisticated communications than ever before – communications that involve multiple stages and span multiple channels, from radio and television to direct mail, e-mail and the Web.   In the Spotlight Read a commissioned study conducted by Forrester Consulting, "Total Economic Impact of SAS Marketing Automation." To succeed in this environment, marketers must devise complex, yet agile, customer communication strategies. But many marketers are limited by marketing processes or technologies that hamper their ability to implement effective strategies and meet increasingly challenging objectives. Investing already limited marketing resources in the right opportunities depends on understanding and managing customer life cycles and profitability – a process that includes viewing, tracking and measuring results while developing an effective means of improving future campaigns. To truly maximize the profitability of every customer relationship, you need a marketing automation solution that supports your entire marketing team and provides improved efficiency and effectiveness at every stage of the marketing process – from setting strategy to targeting opportunities, implementing campaign initiatives and measuring results. Complex marketing made easier SAS Marketing Automation helps you improve response rates and revenues from your marketing efforts by giving you the ability to easily manage sophisticated, timely, personalized customer communication strategies. Built specifically to meet the needs of key members of the marketing process, only SAS Marketing Automation provides comprehensive data management, campaign management and advanced customer analytics in one integrated, easy-to-use solution. With SAS Marketing Automation, you can: Maintain an integrated customer view. SAS provides a unified view of customers across your enterprise that incorporates information from all touch points and channels, ensuring that customer information is consistent, secure, accurate and comprehensible to users. Manage customer life cycles. Customer segmentation and profiling capabilities consolidate insight at a customer level to build and monitor critical strategic segments over time. Improve effectiveness through better targeting, measurements and analytics. Through advanced analytic techniques such as data mining, market basket analysis, link analysis, forecasting and optimization, as well as segmentation, profiling and behavior analysis, SAS Marketing Automation helps you understand customers' past behavior and predict future opportunities. Drive complex communication strategies. Through an intuitive graphical interface and in-depth campaign management functions, business users can easily deploy the results of advanced analytics and drive multichannel, multistage communications using reliable customer intelligence. Understand the results of marketing activities. SAS Marketing Automation allows users to fully understand campaign responses, whether those responses involve direct communication or subtle changes in behavior. Reports on campaign effectiveness combine this response analysis with budget expectations to deliver a full picture of the financial return achieved by each marketing initiative. Provide integrated support for all business units. SAS Marketing Automation fully supports the activities of your key marketing campaign participants, including business users, database marketers, quantitative analysts and IT. Manage your IT infrastructure. Allowing companies to take advantage of their existing IT infrastructure, SAS Marketing Automation is built on technology that can be deployed across the enterprise in a scalable, multitier architecture. A comprehensive marketing solution SAS Marketing Automation, part of the SAS Customer Intelligence solutions family, can be extended through integration with other SAS solutions, providing even greater benefit for marketing organizations through the broadest, most capable marketing solution available: SAS Marketing Optimization applies sophisticated mathematical techniques to optimize marketing ROI, given limited budgets, channel capacities and other constraints. SAS Interaction Management uses advanced technologies to track behavior of individual customers. The solution can identify in real time when an individual's behavior differs from his or her norm, triggering the need for a timely interaction. SAS Digital Marketing provides everything you need to plan, create, test, execute and track your e-mail campaigns in-house. The solution lets you customize e-mail messages at the individual level and deliver them to the customers most likely to respond. SAS Solutions OnDemand For customers in the Americas, SAS provides the option to host your application as a service. With SAS Solutions OnDemand, you simply send your data to SAS and configure your campaigns, and we apply our unsurpassed analytic capabilities. Then we send a variety of reports back to you. The hosted version of SAS Marketing Automation (PDF: 501KB) even lets you access SAS’ analysis and reporting capabilities as if the solution were locally installed.

Looking for more information on SAS Marketing Automation? Download the white paper "Advanced Marketing Automation." Read the fact sheets. Download sample screenshots. Read related success stories. Ready to put THE POWER TO KNOW® to work for you? Contact your local SAS office or call us toll free at 1-800-727-0025 (U.S. and Canada). Contact SAS for pricing information and to learn more about our products and solutions. Sign up for one of our free e-newsletters. Download FREE white paper "Advanced Marketing Automation"