SAS^® Digital Marketing

Digital media has become the preferred marketing channel for many companies. After all, it’s timely, inexpensive and can be quite effective. But poorly targeted or badly managed communications yield scanty profits and may even have a negative effect on your business, eroding your brand by annoying or alienating customers.

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Many companies outsource their digital marketing services, feeling that they lack the expertise or ability to deliver the best performance. But "pay-as-you-go" can become much more expensive over the long term and can cause a disconnect between online and offline marketing activities.

Better response, better ROI
SAS Digital Marketing is a permission-based digital marketing solution that provides large-scale multimedia messaging capabilities – including e-mail, SMS, MMS and WAP – within single-channel or multichannel marketing campaigns.

Benefits
SAS Digital Marketing helps you implement an integrated, customer-focused, multichannel marketing strategy that aligns with a broader multichannel strategy so you can:

• Bridge existing information silos.
• Reduce marketing waste by better aligning customer preferences and overall contact strategy.
• Increase the relevance and timing of your marketing messages.
• Deliver high-impact, personalized multimedia message communications, including e-mail, SMS, MMS and WAP.
• Interact with customers on their terms to develop long-lasting customer relationships.
• Incorporate other inbound and outbound marketing processes into the mix, including campaign management, inbound trigger-driven marketing and Web analytics.

Capabilities
SAS Digital Marketing provides everything you need to plan, create, test, execute and track your digital marketing campaigns:

• Integration with SAS Customer Intelligence. SAS Digital Marketing fully integrates with SAS Customer Intelligence. Built to meet the needs of key members of the marketing process, only SAS Customer Intelligence provides comprehensive data integration, campaign management, digital marketing, event trigger, Web analytics, business intelligence and advanced customer analytics in one integrated, easy-to-use solution.
• Customization. Customization wizards let you create relevant, personalized multimedia messages easily – and test the results – for more efficient and effective digital marketing.
• Tracking and analysis. Easily track responses and report results to improve future campaigns, including clickthrough rates, open rates, bouncebacks, unsubscribes, etc.
• Scalability. Whether you are sending millions of messages each day or several thousand a week, SAS Digital Marketing will scale to meet your needs.