SAS® Digital Marketing
Deliver personalized multichannel digital content to millions of customers
SAS Digital Marketing provides large-scale, multimedia messaging capabilities – including e-mail, mobile, RSS and Web – within single-channel or multichannel marketing campaigns. SAS Digital Marketing helps you implement a customer-focused multichannel digital marketing strategy that aligns with a broader marketing strategy – so you can create relevant, personalized digital content for each marketing message.
Benefits
- Increase productivity while lowering operational costs.
- Improve ROI with more effective campaigns.
- Benefit from reliable, efficient delivery methods for your communications.
Features
- Personalization
- Digital marketing best practices
- Reporting
- Integration
- Administration
- Security
Benefits
- Increase productivity while lowering operational costs. SAS Digital Marketing allows you to execute integrated e-mail, mobile, RSS and Web-specific campaigns quickly. A Web-based, wizard-driven interface lets you easily create multichannel digital broadcasts simultaneously. Grid-enabled technology ensures that you can leverage your existing hardware infrastructure.
- Improve ROI with more effective campaigns. With SAS Digital Marketing, you can manage your customer contact strategy and segments in an accurate, integrated fashion. RSS support allows customers to hear your message without sorting through their inbox, while content and personalization can be consistently delivered across all digital channels.
- Benefit from reliable, efficient delivery methods for your communications. SAS Digital Marketing integrates with all leading mail transfer agents and provides plugs into Spam Assassin, message throttling, flexible unsubscribe support and push-button execution and scheduling.
Features
- Personalization
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- In-line content editor lets you edit and test content for multiple channels simultaneously.
- Content editing supports a high degree of reusability and easy customization.
- Subject lines can be personalized, and redirect URLs and attachments can be embedded in e-mail messages.
- HTML, text and AOL formats are supported.
- SMS, MMS, WAP and ASP broadcasts are possible.
- Digital marketing best practices
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- A single point of control is used for e-mail, mobile, RSS and Web delivery.
- A simple, shared content repository supports images, links, audio, video and virtually any type of digital content.
- Viral marketing support lets you track and understand the value of customers who forward your messages.
- A/B testing support is included; product is CAN-SPAM compliant.
- E-mails, including unique customizations, can be previewed and tested.
- A complete online and offline marketing strategy is possible because of the product’s integration with SAS Customer Intelligence.
- Reporting
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- Over 40 out-of-the-box, Web-based reports are included.
- Reports can be easily added and customized to meet specific business needs.
- Support for the SAS Customer Intelligence common reporting data model helps to maintain consistency across all marketing programs.
- Integration
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- Synchronized application-level integration with SAS Customer Intelligence allows campaign export lists to be mapped to digital broadcasts for both one-to-one and many-to-one relationships.
- SAS campaign management, analytics, optimization and reporting capabilities can be utilized because of the integration with SAS Customer Intelligence.
- Administration
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- A separate administrative user interface is provided for data management and IT configuration.
- Different levels of access for different user groups can be configured.
- Data replication and synchronization is not required; the same tables used by your campaign management system or list management tool are shared with SAS Digital Marketing.
- All e-mail tracking information can be automatically updated to the data mart (e.g., bouncebacks, opens, undeliverables, etc.).
- Communications are supported in any language, including double-byte character sets, such as Chinese.
- Installation takes less than one day, and the product can be up and running in under one week.
- Security
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- Data sits behind your firewall.
- Secure message protocols (e.g., https) are supported.
- Content-level security is supported.
- Optional proxy configuration reduces the number of open firewall ports needed.
Screenshots
Preview personalized content via the easy-to-use, Web-based interface of SAS® Digital Marketing.
System Requirements
Operating Systems
- Microsoft Windows
- Sun Solaris
- HP HP-UX
- HP PA-RISC
- IBM AIX
- Red Hat Enterprise Linux
- SUSE Linux
Client
- Requires Microsoft Internet Explorer 6 or higher.
- Requires Firefox 1.5 or higher.
Required Software
- SMTP e-mail server (MTA) for e-mail transmissions.
- ASP or SMS gateway to send SMS, MMS or WAP-PUSH messages.
- Web application server such as Apache Tomcat, Sun ONE, BEA WebLogic or IBM WebSphere for tracking certain customer responses.
Please contact your SAS representative with any additional questions about technical requirements.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
