Easy decision process construction means reduced implementation and deployment time.
Marketers can construct decision workflows using an interactive, visual environment – no complicated coding required. You can even build complex decision diagrams by combining simpler subdiagrams to use and share with other decision diagrams. These decision processes can also interact with multiple data sources, as well as apply various advanced analytic techniques and business logic.
Easily move campaigns and decision diagrams from design to test to production via the SAS management console. In addition, seamless integration with SAS Model Manager means that you can rapidly verify and deploy SAS algorithms for real-time decisions.
It’s easy to create decision processes and diagrams. The interactive interface includes drag-and-drop nodes or tasks that you can easily reuse, making construction fast and trouble-free. And because the solution shares a common interface with SAS Marketing Automation, managing inbound and outbound marketing requires less effort and cost.