Deliver highly relevant, interactive offers based on automated analytical techniques – not business presumptions.
Get immediate insights and recommended best actions exactly when you need them – during a customer interaction. Real-time analytics and business rules are applied to both historical and real-time data. And a wide array of analytic capabilities – including customer lifetime value, propensity, attrition and credit risk modeling – are infused into the decision-making process to ensure relevant, insightful marketing offers in real-time dialogues.
Operationalize decisions by combining your existing customer intelligence with insights gained from past and current customer interactions through real-time analytical modeling. The resulting insight, personalization and next best action recommendations can lead to richer, more profitable interactions for you and your customers.
Analytics provides insight into a customer’s behavior. Decision logic addresses business factors – such as marketing considerations, eligibility rules, contact policy, etc. By combining the two, SAS Real-Time Decision Manager delivers optimal decisions regarding customer contact.