Providing software solutions since 1976
Providing software solutions since 1976
A deeper customer understanding. Better customer targeting. More personalized interactions. A better customer experience.
Tired of the intensive Web analytics tagging required by traditional solutions? SAS uses dynamic data collection, which involves a single line of JavaScript within a Web page. Changes to page design are accounted for automatically during data capture, so there’s no need to continually re-tag the page. Because you have all the detailed data, you can reinterpret its meaning and change your analysis without having to recapture new data. As a result, implementation can take as little as a few hours, while maintenance costs will be far less than with traditional methods.
How customers behave on your site can reveal their buying plans, habits and wishes, significant life changes, etc. Don’t let that wealth of information vanish when they leave your site. Instead, capture your customers’ online behavior in detail, then combine that data with offline data for a truly complete view of the customer and a keener understanding of customer behavior. You can combine that information with a library of personalized offers that are ready to present to the customer at just the right moment. The result? A much improved customer experience.
Make sure that the absolute best offer is made to a customer at the right time – in real time. Only SAS combines the customer insight derived from real-time data collection with the advanced analytics and business logic of SAS Real-Time Decision Manager, empowering you to deliver just what your customer wants – just when they want it.
It doesn’t have to be all or nothing. The modular nature of SAS Adaptive Customer Experience lets you start small and add on at your own pace, following a natural growth path. For example, you can start with SAS Customer Experience Analytics for dynamic data collection and analysis. Next, add SAS Customer Experience Targeting for outbound targeting capabilities. Then move on to SAS Customer Experience Personalization for inbound, personalized targeting in real time.
