8:30 - 9:00 Registration and breakfast
9:00 - 9:15 Introduction
Jon Briggs, BBC host and journalist, conference moderator
9:15 - 10:00 Why Organisations Need to Change the Way They Do Business:
An Outside-In Perspective

Rita McGrath, expert on strategy in uncertain and volatile business environments; author of The End of Competitive Advantage
10:00 - 10:30 Inspiring an Analytics Revolution
Jim Goodnight, CEO, SAS
10:30 - 10:45 Break
10:45 - 11:30 Treat Data Like Money
Jim Davis, Senior Vice President and Chief Marketing Officer, SAS
11:30 - 12:00
Big Data and the Power of Prediction
Mikael Hagstrom, Executive Vice President of SAS Europe, Middle East, Africa and Asia Pacific
12:00 - 13:00 Lunch
13:00 - 15:45
(Includes a break)

Breakout Sessions

Four business tracks: Fraud, Risk, Customer Intelligence and Big Data
Each of these parallel tracks features fresh ideas and customer examples of how SAS solutions are addressing key business issues.

Click here to download the full agenda for the breakout sessions

16:00 - 16:45 Customer Panel Discussion: Analytics Driving High Performance
Comparing and contrasting high performance needs of the sporting world and commercial concerns around customer loyalty.
Emma Miller, Direct Marketing and Database Manager, Bourne Leisure;
Phelan Hill, British Rowing, Olympian and World Champion;
Laurie Miles, Head of Centre of Excellence Analytics, SAS UK&I;
Moderator: Jon Briggs, BBC host and journalist
17:00 Drinks Reception

May Fair Hotel
London W1


13 May 2014
9:00 - 16:45 Conference
17:00 - 19:00 Reception


If you have any questions about this event, please contact Naomi Higgins or Sally Hanson.

Other locations

Frankfurt, 14 May

Copenhagen, 15 May


Las Vegas, 21-23 October

Presented by:
SAS - The Power To Know

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